Trazando el Camino hacia la Visibilidad: Crecimiento Exponencial de la Asociación Española de Afectados por la Deuda a través del SEO

Asociación Española de Afectados por la Deuda was a recently established project with a website that had been created without any prior SEO work. The main goal of the client was to enhance their online visibility and increase conversions, aiming to reach a larger audience and provide support to debt victims.

Actions Performed

  • Website Optimization: The website’s architecture and metadata were optimized to improve its overall SEO performance. This involved enhancing the website’s structure, optimizing page titles, meta descriptions, and other on-page elements to make it more search engine-friendly.

  • Blog Creation and Editorial Calendar: A blog was created as part of the content strategy. An editorial calendar was established to ensure regular publication of informative and relevant articles, providing valuable resources and insights to the target audience.

  • Link Building strategy: A comprehensive link building strategy was implemented to acquire high-quality backlinks from authoritative websites. This involved outreach to relevant industry websites and collaborations to establish partnerships and gain valuable mentions and backlinks.

Results Achieved

  • Increase in Clicks: In September 2021, the project received 99 organic clicks. By November 2022 (closed month), the website received 8,680 clicks, representing an impressive increase of 9,644%.
  • Boost in Impressions: The project experienced a substantial increase in impressions. In September 2021, the website received 2,850 organic impressions. By November 2022 (closed month), the impressions surged to 259,000, signifying an incredible growth of 9,087%.
  • Average Position Improvement: The website’s average position significantly improved. In September 2021, the project had an average position of 50.3. By November 2022), the average position improved to 15.7, indicating enhanced visibility in search engine rankings.
  • Conversion Rate Enhancement: The number of users filling out the contact form showcased notable improvement. Since May 2022, when the tracking began, until January 2023, the conversions increased by 98%, demonstrating the effectiveness of the SEO strategy in driving valuable actions from the target audience.