GEOGenerative Engine Optimization
We optimise your brand for generative search engines. We get ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews to understand, prioritise and cite your brand when your customers ask.
Get your free GEO auditWhat is GEO
GEO (Generative Engine Optimization) is the practice of optimising a brand for generative engines: ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, Claude and Google AI Overviews. Classic SEO chases a position in a list of links. GEO chases something else: being mentioned, cited and linked inside the answer the model writes.
That shift matters because the answer is no longer a list, it is a paragraph — and a paragraph only has room for two or three brands. We work the three levers that decide the citation: how well the model understands your entity, how citable your content is, and how much external authority backs what you say.
Entity & brand
Make the models know who you are: structured data, consistent naming and presence in the sources they read.
Citable content
Direct answers, original data and a format a model can extract and attribute without ambiguity.
Authority & mentions
Mentions, reviews and links on the sources models drink from: press, forums, listicles and Reddit.
Citation tracking
We track prompts, mentions and share of voice engine by engine. Without measurement, GEO is an opinion.
Our own AI tracking technology
Powered by SEOcrawl AI, our own technology to track brand visibility across ChatGPT, Gemini, AI Overviews, Claude and more.
5 engines
ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews
Daily
Every prompt runs every day, not once a month
Share of voice
Your share of mentions against your competitors
GEO by AI engine
Each engine cites by different rules: ChatGPT pulls from its index and the open web, Perplexity shows its sources on screen, Gemini draws on Google’s index and Copilot on Bing’s. You work them one by one, because winning in one does not hand you the rest.
GEO services
A GEO programme stands on four legs: the commercial landing that holds it together, the AEO work on the direct answer, content written so the model can extract it, and the technical base that lets the AI crawlers through.
GEO agency by city
Local GEO plays out differently: for “near me” questions, models lean on listings, directories and local press before they lean on your site. These are the cities where we already work on local brands’ AI visibility.
GEO agency by industry
Every industry has its own trusted sources: models cite bar associations when they talk about law firms, marketplaces when they talk about ecommerce and comparison sites when they talk about SaaS. These are the industries where we have already mapped them.
GEO guides
GEO vs SEO: Different Goals, Different KPIs, One Strategy
ChatGPT SEO: How to Get Cited by OpenAI's Model in 2026
How to Rank in Google AI Overviews: 7 Tactics for SEO Teams
How to Rank on Perplexity and Land Inside the Citation Cards
Gemini SEO: How to Rank and Get Cited in Google's AI
How to Appear in Microsoft Copilot: Our Four Steps to Get Cited
How to Appear in Claude and Get Recommended by Anthropic's Assistant
GEO for Ecommerce: How to Get Your Products Cited by AI
GEO glossary
Forty AI-search terms defined short and straight: citation, share of voice, grounding, chunk, GPTBot, llms.txt and more.
See the glossaryGEO FAQ
+What is GEO?
GEO (Generative Engine Optimization) is the set of techniques that get an AI model to mention and cite your brand inside the answers it generates for your customers.
+How is GEO different from SEO?
SEO optimises to appear in a list of results; GEO optimises to be part of the generated answer. They share the same technical and content foundations, but the signal that matters shifts from clicks to citations.
+Which engines does GEO cover?
ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, Claude and Google AI Overviews. Each one has its own sources and its own citation criteria.
+How is GEO measured?
With tracked prompts: we log how often each engine mentions you, your share of voice against competitors, and which of your pages get cited.
+How long does it take to see results?
First citations usually show up between month two and month four, with compounding growth from month six. It depends on your starting authority and the competition in your prompts.
Your growth and your revenue, our obsession!
Book a free 30-minute live session with our team. We tailor it to your goals so you leave with a clear plan for SEO + AI growth.