Context and introduction

Holded, the Spanish business-management platform (invoicing, accounting, CRM, inventory and projects), needed to quickly capitalize on the window opened by the Ley Crea y Crece and mandatory electronic invoicing (Verifactu), in a B2B software market where competitors had years of editorial advantage.

Objective

Position Holded as a reference for e-invoicing and management for freelancers and SMEs during the Verifactu rollout window, and build AI visibility from a baseline of zero citations.

What we did

  • Editorial media strategy: publications across general, business and regional media and specialist platforms for freelancers and SMEs, adapting the content to each outlet's editorial standard.
  • Strengthening referring domains: an initial focus on raising overall domain authority rather than only targeting specific commercial URLs.
  • Thematic content clusters: concentrating several content pieces on the same topic within authority domains to cover the core question and its derivatives.
  • Specialized content focus: editorial coverage centered on Verifactu, e-invoicing, software comparisons and tax matters for freelancers.

Results

  • DR73 → DR75: Ahrefs Domain Rating is logarithmic; near 100, each point demands far more high-quality referring domains. This jump meant growth from ~2,400 to ~3,600 referring domains (+1,200) and +9,500 new backlinks in the period.
  • #1 positions for critical keywords: top organic spot for factura electrónica, factura simplificada, cómo hacer una factura, IRPF autónomos, IVA autónomos and CRM software, among others.
  • AI engine results: over 1,070 AI answers across 7 platforms in June 2026 (from zero at the start): 269 in Grok, 222 in AI Overviews, 208 in Perplexity, 187 in AI Mode, 78 in ChatGPT, 62 in Copilot and 44 in Gemini.
  • Search volume with AI impact: 7,700 monthly searches trigger AI Overviews that cite Holded (+6,400 vs the start).
  • Cited pages: 672 site pages are currently cited by AI engines.

Holded's case shows how, with a well-orchestrated editorial and authority strategy, a regulatory window can be turned into leadership of AI-search answers in a highly competitive B2B market.

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