Copilot citation audit
We test how Copilot answers queries in your niche, documenting where your brand appears, how it’s cited, and where competitors are referenced instead.
Your Microsoft CopilotSEO Agency
Copilot is built into Word, Excel, Outlook, and Teams, where enterprises do their work. Be the source it cites there.
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How we get your brand cited in Microsoft Copilot
Bing SEO foundation
Copilot grounds on Bing’s index, so if you’re not optimized for Bing, Copilot can’t cite you, regardless of your Google rankings. We build your Bing presence: sitemap submission, IndexNow, Bing Webmaster Tools, and the technical signals Bing rewards.
Content optimization for Copilot retrieval
We restructure your pages with precise headings, question-and-answer sections, named authors, structured data, and fragment-level anchors that make each block independently citable.
AI Performance Report monitoring
Microsoft’s AI Performance report in Bing Webmaster Tools (launched February 2026) shows which of your pages Copilot cites and which grounding queries trigger them. We monitor it and connect the patterns to your strategy.
Enterprise authority and E-E-A-T
Copilot serves consequential professional decisions, so we build the credible authorship, primary sources, and entity signals it favors.
Copilot SEO for every sector
Technology and SaaS
Buyers draft vendor comparisons here; we make your brand the cited answer.
eCommerce
Category managers analyze suppliers here; we surface your brand as the source.
Tourism and Hospitality
Planners build client proposals here; we make you the option Copilot recommends.
Life and Health Sciences
Teams pull references and model data here; we supply the sourced content Copilot cites.
Are you cited whenyour buyers ask Copilot?
Close to 70% of the Fortune 500 have licensed Microsoft 365 Copilot. For B2B brands, this is one of the most concentrated enterprise AI audiences available, and most competitors aren’t optimizing for it.
Meanwhile, Bing remains the biggest blind spot in most SEO strategies: if you’re not on Bing, Copilot can’t cite you, no matter your Google ranking.
Frequently Asked Questions
+How is optimizing for Copilot different from traditional SEO?
Traditional SEO optimizes for Google rankings. Copilot SEO optimizes for citations inside Microsoft’s AI layer, which grounds on Bing’s index. A brand can rank first on Google and still be invisible to Copilot if it hasn’t built a Bing presence.
+Do I need to start from scratch on Bing?
It depends on your current Bing indexing. Our audit maps exactly where you stand: some brands need content optimization, others need the full foundation built.
+Can Copilot citations be measured?
Yes, and this is Copilot’s standout advantage. Bing Webmaster Tools’ AI Performance Report shows which grounding queries triggered citations and which pages were selected. It’s the first first-party AI-citation reporting from a major search platform, and we pair it with our own tracking.
+How long does it take to see results?
Initial citation gains in Bing-powered surfaces typically appear within 4 to 8 weeks. The Bing foundation work often produces the fastest early wins, followed by content and authority building.
SEO Success Stories
Your growth and your revenue, our obsession!
Book a free 30-minute live session with our team. We tailor it to your goals so you leave with a clear plan for SEO + AI growth.