From 3 to 475 keywords in the Top 3: DetailerLab’s SEO engine knows no limits
DetailerLab is a store specialized in detailing products that cover all vehicle cleaning and restoration processes, both interior and exterior. In addition, the website provides useful information on how each of the products they sell should be applied.
The goal with this client has been to improve the visibility of the online store’s categories through two strategies:
- Optimization of web architecture + categories.
- Strengthening the categories by publishing blog articles linked to key terms in the sector.
Actions carried out
The strategy followed has been based on focusing on different types of terms:
- Terms directly linked to the purchase of detailing products, such as “best product to clean leather steering wheel.”
- Problems users face in vehicle care: for example, “how to clean car upholstery.”
- Problems users face when using the products, such as “what to use to clean car windows from the inside.”
Results achieved
The development of our strategy has achieved:
- Year-over-year traffic growth: 232% more traffic
- We went from 45 keywords ranked in the top 3 to 475, which represents a 955% increase.
Some examples of relevant keywords for the client.
Car polishes
Car polisher
Ceramic coating car
DetailerLab went from being a local player to a national benchmark in detailing, thanks to SEO that boosted its traffic by 232% and scaled from 3 to 475 keywords in the Top 3.
This case illustrates how seemingly saturated niches can be dominated with a precise technical strategy and creative content. Today, their brand not only shines on cars but also in the SERPs, attracting qualified customers without investing in advertising.
