Expanding Borders: Eon Aligner’s Journey from MENA to US Market Domination

Eon Aligner, a prominent player in the aesthetic medicine sector, specializes in producing and distributing invisible aligners for both patients and doctors. While they had a strong presence in the MENA region, they aspired to expand their brand visibility across the competitive U.S. market. Eon Aligner approached the challenge of enhancing their online presence with the goal of capturing the attention of potential customers and professionals.

Actions Performed

  • Technical Enhancements: The foundation of Eon Aligner’s digital presence was revitalized through a seamless migration to the Drupal content management system (CMS). Simultaneously, structural enhancements were made to the website architecture, metadata, headings, and user experience (UX) to improve navigation and engagement.
  • Multilingual Content Strategy: Recognizing the diverse linguistic landscape of their target markets, Eon Aligner crafted a comprehensive content strategy in both Arabic and English. This strategy catered to patients and medical professionals alike, providing valuable information about invisible aligners and their benefits.
  • Strategic Content Creation: A library of articles strategically aligned with the customer journey was developed. These articles are aimed at capturing organic opportunities and serving as informative resources for potential customers and professionals seeking reliable information.
  • Internal Linking for Engagement: A thoughtfully designed internal linking strategy was implemented, guiding users through the website and encouraging deeper engagement. This not only improved user experience but also contributed to the website’s search engine optimization (SEO) value.
  • Robust Link Building: A meticulous link-building campaign was launched, focusing on both the quantity and quality of backlinks. This approach sought to establish Eon Aligner’s authority by acquiring reputable backlinks from authoritative sources, simultaneously bolstering their PR efforts.

Results Achieved

+700% TRAFFIC

Eon Aligner witnessed a staggering increase in website traffic, from 913 clicks in November 2021, soaring to an impressive 6,390 clicks by July 2023.

+252% KEYWORDS

Eon Aligner’s keywords within the top 10 went from 864 in November 2021 to an impressive 2,181 in July 2023, encompassing a broad spectrum of 269 keywords.

The efforts invested in link-building and PR activities resulted in a robust backlink profile, with Eon Aligner acquiring 483 referring domains, strengthening their online authority and credibility.