It is not uncommon to see other portals linking to your website without you asking for it. This type of linking is viewed favorably by Google, since it proves that your website is a benchmark in the industry. However, many of this links are often considered Spam and Google might even penalize you for this.
Therefore, an optimal external link profile is not only achieved through the acquisition of high-quality backlinks. We advocate including link monitoring and disavowal on the link building campaigns, and that’s how we do it for our clients. Thus, we perform a comprehensive profile analysis every now and then, and send Google a document specifying which links we don’t want to be taken into account.
On the next article, you will learn more about our backlinks disavowal strategy with the disavow file.