ASO stands for App Store Optimization, that is, the optimization of mobile apps in order to boost organic visibility and get to appear on the best places of user queries on the different app stores (Google Play Store, App Store…)
ASO and SEO share the same concept, but the difference is that the latter doesn’t focus on the optimization on search engines like Google. Besides that, when an app gets relevance in a store, it also gets to rank for the different categories inside of them (Top Charts).
However, at SEO Alive, we don’t just stop at the visibility stage but we go way further. It’s important for us that users want to download your app when they find it. That’s why we nurture too those elements that favor its conversion with the aim of power it.